What a fantasitc evil marketing scheme.

Step 1. The buyer drives themselves across the city to the local “retail centre”

Step 2. The buyer spends 10+ minutes in line waiting to get their turn to speak to the almighty minimum wage worker

Step 3. The gift card is handed over

Step 4. The gift card is given

Step 4.5 The card is never used and the retail store gets 100% profit. (Optional)

Step 5. The receiver gets drive across the city

Step 6. Wait in line

Step 7. They charge a maintence fee

Step 8. Use the giftcard for a small portion of there purchase and has to use cash anyway.

In the future hopefully the invent something easier, is it rumored to be named cash.